--- title: Marketing Insights | Juanita Potgieter description: Read the latest blog and access a range of free resources to help kick-start your marketing magic. --- [Skip to content](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter/page/1#main-content) [![captivateconsulting](https://www.captivateconsulting.co.nz/hs-fs/hubfs/captivateconsulting.png?width=2263&height=340&name=captivateconsulting.png "captivateconsulting")](https://www.captivateconsulting.co.nz) - [Home](https://www.captivateconsulting.co.nz) - [Marketing Solutions & Services](https://www.captivateconsulting.co.nz/marketing-solutions-and-services) - [About Me](https://www.captivateconsulting.co.nz/meet-juanita-at-captivate-consulting) - [Marketing Insights](https://www.captivateconsulting.co.nz/marketing-insights) - [Contact Me](https://www.captivateconsulting.co.nz/contact-me) # Marketing **Insights** Blog Author ![Juanita Potgieter](https://app.hubspot.com/settings/avatar/8fecd4564b33a7c0450af88f3ff557fd) ## Juanita Potgieter ## Recent Updates and Blogs - Filter by: - [All](https://www.captivateconsulting.co.nz/marketing-insights/all) - [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing) - [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing) - [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising) - [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy) - [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey) [![AEO](https://www.captivateconsulting.co.nz/hubfs/Woman%20using%20cellphone%20at%20night.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/navigating-seo-in-an-ai-world-from-clicks-to-credible-answers) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Tips & Tricks](https://www.captivateconsulting.co.nz/marketing-insights/tag/tips-tricks), [AI](https://www.captivateconsulting.co.nz/marketing-insights/tag/ai) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - October 14, 2025 ### [Navigating SEO in an AI World: From Clicks to Credible Answers](https://www.captivateconsulting.co.nz/marketing-insights/navigating-seo-in-an-ai-world-from-clicks-to-credible-answers) Search is shifting from lists of links to AI-generated answers. Optimise for AEO (Answer Engine Optimisation) and GEO... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/navigating-seo-in-an-ai-world-from-clicks-to-credible-answers) [![](https://www.captivateconsulting.co.nz/hubfs/Business%20woman%20hand%20typing%20on%20keyboard%20with%20chat%20icons%20around.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/ai-and-growth-navigating-the-new-landscape) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Tips & Tricks](https://www.captivateconsulting.co.nz/marketing-insights/tag/tips-tricks), [AI](https://www.captivateconsulting.co.nz/marketing-insights/tag/ai) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - September 19, 2024 ### [AI and Growth: Navigating the New Landscape](https://www.captivateconsulting.co.nz/marketing-insights/ai-and-growth-navigating-the-new-landscape) Why has growth become such a challenge? What shifts have occurred in the customer journey, and how do we chart a path... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/ai-and-growth-navigating-the-new-landscape) [![](https://www.captivateconsulting.co.nz/hubfs/SEO%20Tools%20-%20Inscription%20on%20Red%20Puzzle%20on%20white%20background..jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/seo-analysing-and-reporting) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 20, 2024 ### [SEO: Analysing and Reporting](https://www.captivateconsulting.co.nz/marketing-insights/seo-analysing-and-reporting) Reporting acts as a storyline for your website's performance, guiding your next moves based on your objectives. Before... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/seo-analysing-and-reporting) [![](https://www.captivateconsulting.co.nz/hubfs/SEO%20Tools%20-%20Inscription%20on%20Red%20Puzzle%20on%20white%20background..jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/seo-structured-data) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 20, 2024 ### [SEO: Structured Data](https://www.captivateconsulting.co.nz/marketing-insights/seo-structured-data) Structured data is like Google's secret weapon for understanding your web pages and the purpose of your website. It's... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/seo-structured-data) [![](https://www.captivateconsulting.co.nz/hubfs/image-png-May-19-2024-11-39-13-2077-PM.png)](https://www.captivateconsulting.co.nz/marketing-insights/seo-what-are-rich-results) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 19, 2024 ### [SEO: What are Rich Results](https://www.captivateconsulting.co.nz/marketing-insights/seo-what-are-rich-results) In recent years, the search game has seen quite the shake-up, thanks to the rise of rich results - or as some may call... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/seo-what-are-rich-results) [![](https://www.captivateconsulting.co.nz/hubfs/close%20up%20of%20%20paper%20people%20on%20white%20background.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/link-building-for-seo) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 19, 2024 ### [Link Building for SEO](https://www.captivateconsulting.co.nz/marketing-insights/link-building-for-seo) Google is all about that backlink love! Creating top-notch content is great and all, but without those backlinks, you... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/link-building-for-seo) [![](https://www.captivateconsulting.co.nz/hubfs/Keywords%20-%20Closeup%20Landing%20Page%20in%20Doodle%20Design%20Style%20on%20Laptop%20Screen.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Toned%2c%20Blurred%20Image.%203D%20Render..jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/how-to-do-keyword-research) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 19, 2024 ### [How to do Keyword research](https://www.captivateconsulting.co.nz/marketing-insights/how-to-do-keyword-research) Keyword research is like a puzzle with no one-size-fits-all solution. These steps lay out a specific method for diving... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/how-to-do-keyword-research) [![](https://www.captivateconsulting.co.nz/hubfs/SEO%20-%20Internet%20Concept%20Magnifying%20Glass%20with%20SEO%20and%20Growth%20Chart%20Icon%20on%20Old%20Paper%20with%20Red%20Vertical%20Line%20Background..jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/keyword-research-for-seo) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 19, 2024 ### [Keyword Research for SEO](https://www.captivateconsulting.co.nz/marketing-insights/keyword-research-for-seo) Finding the perfect keywords is like finding the hidden treasure of SEO success. Dive deep into your audience's... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/keyword-research-for-seo) [![](https://www.captivateconsulting.co.nz/hubfs/SEO%20-%20Internet%20Concept%20Magnifying%20Glass%20with%20SEO%20and%20Growth%20Chart%20Icon%20on%20Old%20Paper%20with%20Red%20Vertical%20Line%20Background..jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/technical-seo-basics) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 17, 2024 ### [Technical SEO Basics](https://www.captivateconsulting.co.nz/marketing-insights/technical-seo-basics) Let's dive into the world of technical SEO! Improving the nitty-gritty technical aspects of your website is absolutely... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/technical-seo-basics) [![](https://www.captivateconsulting.co.nz/hubfs/SEO%20-%20Internet%20Concept%20Magnifying%20Glass%20with%20SEO%20and%20Growth%20Chart%20Icon%20on%20Old%20Paper%20with%20Red%20Vertical%20Line%20Background..jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/seo-basics-urls) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 17, 2024 ### [SEO Basics: Writing Link Text, Internal Linking and URL Structure](https://www.captivateconsulting.co.nz/marketing-insights/seo-basics-urls) Crafting Killer Link Text When it comes to your webpage, killer link text is crucial for boosting your SEO performance.... 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