--- title: Marketing Insights (2) description: Read the latest blog and access a range of free resources to help kick-start your marketing magic. (2) --- [Skip to content](https://www.captivateconsulting.co.nz/marketing-insights/page/2#main-content) [![captivateconsulting](https://www.captivateconsulting.co.nz/hs-fs/hubfs/captivateconsulting.png?width=2263&height=340&name=captivateconsulting.png "captivateconsulting")](https://www.captivateconsulting.co.nz) - [Home](https://www.captivateconsulting.co.nz) - [Marketing Solutions & Services](https://www.captivateconsulting.co.nz/marketing-solutions-and-services) - [About Me](https://www.captivateconsulting.co.nz/meet-juanita-at-captivate-consulting) - [Marketing Insights](https://www.captivateconsulting.co.nz/marketing-insights) - [Contact Me](https://www.captivateconsulting.co.nz/contact-me) # Marketing **Insights** Featured Marketing Insights for ## Small to Medium Businesses - Juanita Potgieter - 22 April 2022 ## Why multi-touch integrated marketing is critical to your success If you want to create real lasting impact touchpoints, then it is time to consider a multi-touch integrated marketing strategy. [Read Blog](https://www.captivateconsulting.co.nz/marketing-insights/why-multi-touch-integrated-marketing-is-critical-to-your-success) ![Incomplete puzzle with missing piece over red background](https://www.captivateconsulting.co.nz/hs-fs/hubfs/Incomplete%20puzzle%20with%20missing%20piece%20over%20red%20background.jpeg?width=1000&height=663&name=Incomplete%20puzzle%20with%20missing%20piece%20over%20red%20background.jpeg) ## Recent Updates and Blogs - Filter by: - [All](https://www.captivateconsulting.co.nz/marketing-insights/all) - [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing) - [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing) - [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising) - [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy) - [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey) [![](https://www.captivateconsulting.co.nz/hubfs/woman%20with%20a%20laptop%20working%20from%20home%20smiling.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/writing-and-editing-meta-descriptions) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 16, 2024 ### [Writing and Editing Meta Descriptions](https://www.captivateconsulting.co.nz/marketing-insights/writing-and-editing-meta-descriptions) Learn how to craft compelling meta descriptions that increase clickthrough rates and attract more organic traffic. [Read more](https://www.captivateconsulting.co.nz/marketing-insights/writing-and-editing-meta-descriptions) [![](https://www.captivateconsulting.co.nz/hubfs/happy%20young%20woman%20relax%20at%20home%20on%20sofa.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/getting-google-to-index-your-pages) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 16, 2024 ### [Getting Search Engines to Index Your Pages](https://www.captivateconsulting.co.nz/marketing-insights/getting-google-to-index-your-pages) Learn the essential steps to ensure that Google indexes your webpages effectively. [Read more](https://www.captivateconsulting.co.nz/marketing-insights/getting-google-to-index-your-pages) [![](https://www.captivateconsulting.co.nz/hubfs/Close%20up%20of%20hand%20with%20laptop%20and%20media%20icons-1.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/how-to-optimise-content-for-seo) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 16, 2024 ### [How to Optimise Content for SEO](https://www.captivateconsulting.co.nz/marketing-insights/how-to-optimise-content-for-seo) Discover the essential tactics to supercharge your content for improved search engine rankings and a boost in organic... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/how-to-optimise-content-for-seo) [![](https://www.captivateconsulting.co.nz/hubfs/Young%20businesswoman%20measuring%20something%20with%20big%20ruler.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/how-to-measure-your-websites-seo-authority) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 16, 2024 ### [How to Measure Your Website’s SEO Authority](https://www.captivateconsulting.co.nz/marketing-insights/how-to-measure-your-websites-seo-authority) Discover the key factors in measuring your website's SEO authority and how to analyse your backlink profile. [Read more](https://www.captivateconsulting.co.nz/marketing-insights/how-to-measure-your-websites-seo-authority) [![](https://www.captivateconsulting.co.nz/hubfs/SEO.%20Button%20on%20Modern%20Computer%20Keyboard.%20Internet%20Concept.%203D%20Render..jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/how-to-create-an-seo-strategy) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 15, 2024 ### [How to Create an SEO Strategy](https://www.captivateconsulting.co.nz/marketing-insights/how-to-create-an-seo-strategy) Developing a killer SEO strategy is essential for boosting your online presence and drawing in a flood of organic... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/how-to-create-an-seo-strategy) [![](https://www.captivateconsulting.co.nz/hubfs/hand%20holding%20a%20magnifying%20glass.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/how-do-search-engines-rank-your-content) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 15, 2024 ### [How Do Search Engines Rank Your Content?](https://www.captivateconsulting.co.nz/marketing-insights/how-do-search-engines-rank-your-content) Understanding the key factors that influence search engine rankings is essential for effective SEO strategy. [Read more](https://www.captivateconsulting.co.nz/marketing-insights/how-do-search-engines-rank-your-content) [![Why SEO is important](https://www.captivateconsulting.co.nz/hubfs/SEO%20-%20Internet%20Concept%20Magnifying%20Glass%20with%20SEO%20and%20Growth%20Chart%20Icon%20on%20Old%20Paper%20with%20Red%20Vertical%20Line%20Background..jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/why-is-seo-important) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - May 15, 2024 ### [Why Is SEO Important?](https://www.captivateconsulting.co.nz/marketing-insights/why-is-seo-important) SEO plays a crucial role in the success of any website or online business. Understanding why SEO is important can help... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/why-is-seo-important) [![](https://www.captivateconsulting.co.nz/hubfs/RandRescueWebsite.png)](https://www.captivateconsulting.co.nz/marketing-insights/rand-rescues-journey-with-captivate-consulting-and-hubspot) [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [Email Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/email-marketing), [Customers](https://www.captivateconsulting.co.nz/marketing-insights/tag/customers) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - January 8, 2024 ### [Rand Rescue's Journey with Captivate Consulting and HubSpot](https://www.captivateconsulting.co.nz/marketing-insights/rand-rescues-journey-with-captivate-consulting-and-hubspot) Discover how Rand Rescue experienced accelerated growth with the help of Captivate Consulting and HubSpot. [Read more](https://www.captivateconsulting.co.nz/marketing-insights/rand-rescues-journey-with-captivate-consulting-and-hubspot) [![](https://www.captivateconsulting.co.nz/hubfs/Close%20up%20of%20businessman%20hand%20drawing%20business%20strategy%20sketches.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/essential-marketing-acronyms-every-marketer-should-know) [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [Email Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/email-marketing), [Tips & Tricks](https://www.captivateconsulting.co.nz/marketing-insights/tag/tips-tricks) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - January 8, 2024 ### [The Essential Marketing Acronyms Every Marketer Should Know](https://www.captivateconsulting.co.nz/marketing-insights/essential-marketing-acronyms-every-marketer-should-know) Discover the key marketing acronyms that every marketer should be familiar with to enhance their marketing strategies... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/essential-marketing-acronyms-every-marketer-should-know) [![](https://www.captivateconsulting.co.nz/hubfs/marketing.webp)](https://www.captivateconsulting.co.nz/marketing-insights/help-me-understand-marketing-lingo) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [Help me understand "Marketing Lingo"](https://www.captivateconsulting.co.nz/marketing-insights/help-me-understand-marketing-lingo) There are heaps of complex terms and acronyms in marketing. This can sometimes be a bit overwhelming for newbies and... 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