--- title: Marketing Insights (3) description: Read the latest blog and access a range of free resources to help kick-start your marketing magic. (3) --- [Skip to content](https://www.captivateconsulting.co.nz/marketing-insights/page/3#main-content) [![captivateconsulting](https://www.captivateconsulting.co.nz/hs-fs/hubfs/captivateconsulting.png?width=2263&height=340&name=captivateconsulting.png "captivateconsulting")](https://www.captivateconsulting.co.nz) - [Home](https://www.captivateconsulting.co.nz) - [Marketing Solutions & Services](https://www.captivateconsulting.co.nz/marketing-solutions-and-services) - [About Me](https://www.captivateconsulting.co.nz/meet-juanita-at-captivate-consulting) - [Marketing Insights](https://www.captivateconsulting.co.nz/marketing-insights) - [Contact Me](https://www.captivateconsulting.co.nz/contact-me) # Marketing **Insights** Featured Marketing Insights for ## Small to Medium Businesses - Juanita Potgieter - 22 April 2022 ## Why multi-touch integrated marketing is critical to your success If you want to create real lasting impact touchpoints, then it is time to consider a multi-touch integrated marketing strategy. [Read Blog](https://www.captivateconsulting.co.nz/marketing-insights/why-multi-touch-integrated-marketing-is-critical-to-your-success) ![Incomplete puzzle with missing piece over red background](https://www.captivateconsulting.co.nz/hs-fs/hubfs/Incomplete%20puzzle%20with%20missing%20piece%20over%20red%20background.jpeg?width=1000&height=663&name=Incomplete%20puzzle%20with%20missing%20piece%20over%20red%20background.jpeg) ## Recent Updates and Blogs - Filter by: - [All](https://www.captivateconsulting.co.nz/marketing-insights/all) - [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing) - [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing) - [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising) - [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy) - [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey) [![](https://www.captivateconsulting.co.nz/hubfs/marketing-channels.png)](https://www.captivateconsulting.co.nz/marketing-insights/how-do-i-know-what-marketing-channel-to-use) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [How do I know what marketing channel to use?](https://www.captivateconsulting.co.nz/marketing-insights/how-do-i-know-what-marketing-channel-to-use) In today's landscape, you can reach customers in more ways than ever before. The never-ending list of platforms... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/how-do-i-know-what-marketing-channel-to-use) [![](https://www.captivateconsulting.co.nz/hubfs/Portrait%20of%20a%20happy%20female%20student%20using%20laptop%20computer%20in%20university.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/tips-and-tricks-for-hosting-a-webinars) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [Webinars](https://www.captivateconsulting.co.nz/marketing-insights/tag/webinars) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [Tips and tricks for hosting a webinars](https://www.captivateconsulting.co.nz/marketing-insights/tips-and-tricks-for-hosting-a-webinars) In this blog, I will go through tips and tricks for hosting a webinar, how to structure your webinar, create your... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/tips-and-tricks-for-hosting-a-webinars) [![](https://www.captivateconsulting.co.nz/hubfs/Composite%20image%20of%20magnet%20attracting%20dollars%20on%20white%20background.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/what-are-lead-magnets) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [LinkedIn](https://www.captivateconsulting.co.nz/marketing-insights/tag/linkedin), [Email Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/email-marketing) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [What are "Lead Magnets"?](https://www.captivateconsulting.co.nz/marketing-insights/what-are-lead-magnets) A lead magnet is a marketing term for a free item or service that is given away to obtain contact details by marketers... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/what-are-lead-magnets) [![](https://www.captivateconsulting.co.nz/hubfs/Unposed%20group%20of%20creative%20business%20people%20in%20an%20open%20concept%20office%20brainstorming%20their%20next%20project..jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/what-is-marketing-governance-and-why-is-it-important) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [LinkedIn](https://www.captivateconsulting.co.nz/marketing-insights/tag/linkedin), [Email Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/email-marketing), [Governance](https://www.captivateconsulting.co.nz/marketing-insights/tag/governance), [Marketing Leadership](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing-leadership) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [What is Marketing Governance and Why is it important?](https://www.captivateconsulting.co.nz/marketing-insights/what-is-marketing-governance-and-why-is-it-important) In a changing market where buyers are in control and relying on authentic ethical marketing to make buying decisions,... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/what-is-marketing-governance-and-why-is-it-important) [![](https://www.captivateconsulting.co.nz/hubfs/Concept%20of%20sending%20e-mails%20from%20your%20computer.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/email-marketing-tips-that-drive-results) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [LinkedIn](https://www.captivateconsulting.co.nz/marketing-insights/tag/linkedin), [Email Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/email-marketing) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [Email Marketing Tips that Drive Results](https://www.captivateconsulting.co.nz/marketing-insights/email-marketing-tips-that-drive-results) In this blog I will share some key practiceEnrols for email marketing, subject line tips, using strong Call-to-Actions... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/email-marketing-tips-that-drive-results) [![](https://www.captivateconsulting.co.nz/hubfs/Two%20%20colleages%20discussing%20ideas%20using%20a%20tablet%20and%20computer.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/does-email-marketing-even-make-an-impact) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [LinkedIn](https://www.captivateconsulting.co.nz/marketing-insights/tag/linkedin), [Email Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/email-marketing) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [Does email marketing even make an impact?](https://www.captivateconsulting.co.nz/marketing-insights/does-email-marketing-even-make-an-impact) How much does it cost to convert and retain customers through an email marketing strategy? Is it worth it? [Read more](https://www.captivateconsulting.co.nz/marketing-insights/does-email-marketing-even-make-an-impact) [![](https://www.captivateconsulting.co.nz/hubfs/Portrait%20young%20shocked%20business%20woman%20sitting%20in%20front%20of%20laptop%20computer%20looking%20at%20screen%20isolated%20grey%20wall%20background.%20Funny%20face%20expression%20emotion%20feelings%20problem%20perception%20reaction.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/easy-cost-effective-email-marketing-tools) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [LinkedIn](https://www.captivateconsulting.co.nz/marketing-insights/tag/linkedin), [Email Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/email-marketing) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [Easy cost-effective email marketing tools](https://www.captivateconsulting.co.nz/marketing-insights/easy-cost-effective-email-marketing-tools) One of the oldest forms of digital marketing that virtually everyone still uses. It's a great tool to use to target... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/easy-cost-effective-email-marketing-tools) [![](https://www.captivateconsulting.co.nz/hubfs/Business%20partners%20working%20on%20project%2c%20copyspace.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/why-you-need-a-linkedin-company-page-and-how-to-create-one) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [LinkedIn](https://www.captivateconsulting.co.nz/marketing-insights/tag/linkedin) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [Why you need a LinkedIn Company Page and How to create one](https://www.captivateconsulting.co.nz/marketing-insights/why-you-need-a-linkedin-company-page-and-how-to-create-one) If you are interested in creating your LinkedIn Company page and want to learn more about growing your organic presence... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/why-you-need-a-linkedin-company-page-and-how-to-create-one) [![](https://www.captivateconsulting.co.nz/hubfs/Portrait%20of%20a%20happy%20young%20woman%20sitting%20on%20the%20city%20stairs%20and%20using%20laptop%20computer%20outdoors.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/how-to-get-started-with-linkedin-advertising) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [LinkedIn](https://www.captivateconsulting.co.nz/marketing-insights/tag/linkedin) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [How to get started with LinkedIn Advertising](https://www.captivateconsulting.co.nz/marketing-insights/how-to-get-started-with-linkedin-advertising) If you read my previous blog, " Why you need a LinkedIn Company Page " or just want to learn more about LinkedIn... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/how-to-get-started-with-linkedin-advertising) [![](https://www.captivateconsulting.co.nz/hubfs/Incomplete%20puzzle%20with%20missing%20piece%20over%20red%20background.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/why-multi-touch-integrated-marketing-is-critical-to-your-success) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - August 4, 2023 ### [Why multi-touch integrated marketing is critical to your success](https://www.captivateconsulting.co.nz/marketing-insights/why-multi-touch-integrated-marketing-is-critical-to-your-success) If you want to create real lasting impact touchpoints, then it is time to consider a multi-touch integrated marketing... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/why-multi-touch-integrated-marketing-is-critical-to-your-success) [PREVIOUS](https://www.captivateconsulting.co.nz/marketing-insights/page/2) [1](https://www.captivateconsulting.co.nz/marketing-insights) [2](https://www.captivateconsulting.co.nz/marketing-insights/page/2) [3](https://www.captivateconsulting.co.nz/marketing-insights/page/3) NEXT Subscribe for more Marketing Insights ### Sign Up for our Blog [![captivateconsulting](https://www.captivateconsulting.co.nz/hs-fs/hubfs/captivateconsulting.png?width=2263&height=340&name=captivateconsulting.png "captivateconsulting")](https://www.captivateconsulting.co.nz) [Captivate Consulting](https://www.bark.com/en/nz/company/captivate-consulting/ozNQk4/)   ### Menu - [Home](https://www.captivateconsulting.co.nz) - [Services & Solutions](https://www.captivateconsulting.co.nz/marketing-solutions-and-services) - [About](https://www.captivateconsulting.co.nz/meet-juanita-at-captivate-consulting) #### Blog - [Marketing Insights](https://www.captivateconsulting.co.nz/marketing-insights) #### Contact +64 (0) 210 880 8553 [juanita@captivateconsulting.co.nz](mailto:juanita@captivateconsulting.co.nz) Auckland, New Zealand --- - [Privacy Policy](https://www.captivateconsulting.co.nz/privacy-policy) All rights reserved - © 2026 - Captivate Consulting [Follow us on Facebook](https://www.facebook.com/captivateconsulting) [Follow us on LinkedIn](https://www.linkedin.com//in/juanitapotgieter/) [Follow us on Twitter](https://www.instagram.com/captivateconsultingnz/)