--- title: Marketing Insights | Tips & Tricks description: Tips & Tricks | Read the latest blog and access a range of free resources to help kick-start your marketing magic. --- [Skip to content](https://www.captivateconsulting.co.nz/marketing-insights/tag/tips-tricks#main-content) [![captivateconsulting](https://www.captivateconsulting.co.nz/hs-fs/hubfs/captivateconsulting.png?width=2263&height=340&name=captivateconsulting.png "captivateconsulting")](https://www.captivateconsulting.co.nz) - [Home](https://www.captivateconsulting.co.nz) - [Marketing Solutions & Services](https://www.captivateconsulting.co.nz/marketing-solutions-and-services) - [About Me](https://www.captivateconsulting.co.nz/meet-juanita-at-captivate-consulting) - [Marketing Insights](https://www.captivateconsulting.co.nz/marketing-insights) - [Contact Me](https://www.captivateconsulting.co.nz/contact-me) # Marketing **Insights** Featured Marketing Insights for ## Tips & Tricks ## Recent Updates and Blogs - Filter by: - [All](https://www.captivateconsulting.co.nz/marketing-insights/all) - [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing) - [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing) - [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising) - [SEO](https://www.captivateconsulting.co.nz/marketing-insights/tag/seo) - [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy) - [Buyer Journey](https://www.captivateconsulting.co.nz/marketing-insights/tag/buyer-journey) [![AEO](https://www.captivateconsulting.co.nz/hubfs/Woman%20using%20cellphone%20at%20night.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/navigating-seo-in-an-ai-world-from-clicks-to-credible-answers) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Tips & Tricks](https://www.captivateconsulting.co.nz/marketing-insights/tag/tips-tricks), [AI](https://www.captivateconsulting.co.nz/marketing-insights/tag/ai) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - October 14, 2025 ### [Navigating SEO in an AI World: From Clicks to Credible Answers](https://www.captivateconsulting.co.nz/marketing-insights/navigating-seo-in-an-ai-world-from-clicks-to-credible-answers) Search is shifting from lists of links to AI-generated answers. Optimise for AEO (Answer Engine Optimisation) and GEO... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/navigating-seo-in-an-ai-world-from-clicks-to-credible-answers) [![](https://www.captivateconsulting.co.nz/hubfs/Business%20woman%20hand%20typing%20on%20keyboard%20with%20chat%20icons%20around.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/ai-and-growth-navigating-the-new-landscape) [Digital Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/digital-marketing), [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Tips & Tricks](https://www.captivateconsulting.co.nz/marketing-insights/tag/tips-tricks), [AI](https://www.captivateconsulting.co.nz/marketing-insights/tag/ai) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - September 19, 2024 ### [AI and Growth: Navigating the New Landscape](https://www.captivateconsulting.co.nz/marketing-insights/ai-and-growth-navigating-the-new-landscape) Why has growth become such a challenge? What shifts have occurred in the customer journey, and how do we chart a path... [Read more](https://www.captivateconsulting.co.nz/marketing-insights/ai-and-growth-navigating-the-new-landscape) [![](https://www.captivateconsulting.co.nz/hubfs/Close%20up%20of%20businessman%20hand%20drawing%20business%20strategy%20sketches.jpeg)](https://www.captivateconsulting.co.nz/marketing-insights/essential-marketing-acronyms-every-marketer-should-know) [Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/marketing), [Strategy](https://www.captivateconsulting.co.nz/marketing-insights/tag/strategy), [Advertising](https://www.captivateconsulting.co.nz/marketing-insights/tag/advertising), [Email Marketing](https://www.captivateconsulting.co.nz/marketing-insights/tag/email-marketing), [Tips & Tricks](https://www.captivateconsulting.co.nz/marketing-insights/tag/tips-tricks) - [Juanita Potgieter](https://www.captivateconsulting.co.nz/marketing-insights/author/juanita-potgieter) - January 8, 2024 ### [The Essential Marketing Acronyms Every Marketer Should Know](https://www.captivateconsulting.co.nz/marketing-insights/essential-marketing-acronyms-every-marketer-should-know) Discover the key marketing acronyms that every marketer should be familiar with to enhance their marketing strategies... 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