Proven marketing and sales expertise to help you Captivate Your Market
Marketing Strategy and Plans
Investing in a well-crafted marketing strategy provides clarity and direction for your business growth. Our research-driven approach ensures your marketing efforts hit the mark.
Marketing Reviews and Audits
Receive a detailed report with recommendations and action plans after a thorough marketing review and audit. Gain valuable insights to enhance your marketing performance.
Outsourced Marketing Management
Our flexible outsourced marketing management solutions are tailored to your business needs, offering you the time and resources necessary for success.
Give your business the boost it needs
As a dedicated B2B Marketing and Sales Consultant with over 20 years of experience, I specialise in creating effective marketing strategies, comprehensive reviews, outsourced marketing solutions, and mentoring services. My extensive marketing background spans the entire marketing mix, from communications to integrated campaigns and business development activities.
I have worked with diverse clients, including international educational bodies, technology companies, and ambitious startups. Collaborating with businesses in the B2B sector is my passion, and I am committed to guiding your business towards achieving its marketing goals.
Juanita Potgieter

Cobus Cato, Director
“I have known Juanita for a few years now and have experienced her in the following ways; Juanita is very committed to what she does, always willing to assist, and is dedicated to completing what she sets out to do. Juanita places a high premium on customer satisfaction and will walk the extra mile in an effort to deliver what a customer/client needs.
I had great pleasure in working with Juanita as she is a very pleasant and bubbly person for whom nothing is too much to ask of her.”
Mark Alani, Marketing Director
"I was consistently impressed by Juanita's attitude towards her work and performance. She quickly understood what was needed to be done in marketing Verde and Verde solutions, put a plan together, and started executing. Juanita worked very hard and progressed steadily, revealing her passion and enthusiasm. Juanita's talents and efforts were always evident in her performance. She displayed strong leadership abilities, logical thinking abilities, and the ability to work well with other groups in the company. She is very well-organised, efficient and resourceful and can be relied upon to take the initiative where necessary.
Juanita is without doubt one of the best people I have had the pleasure of managing and I would not hesitate to recommend her."
Madeline Trollope, Solutions Manager
"Juanita is a great worker who is dedicated and always goes the extra mile. She is creative and a good listener and always focus on the customer experience."
Rand Rescue
Henrico Kotze - Managing Director
"The partnership with Captivate Consulting has been a game-changer for Rand Rescue, transforming the way we engage with our audience and handle our marketing efforts. Juanita's exceptional knowledge in implementing HubSpot was vital in unlocking the platform's complete capabilities. Her guidance has been invaluable in propelling our growth journey. Captivate Consulting didn't just navigate us through the complexities; they paved the way for a brand refresh that resonates with our audience. We're grateful for the transformative impact on our business."
Taking a Proactive Approach to Marketing
When you partner with Captivate Consulting, you gain a dedicated outsourced marketing resource driving your marketing activities. This allows you to focus on your core business, while I handle your marketing initiatives with skill and expertise.
Why Consider Outsourcing Marketing?
Outsourcing marketing can be the right choice for your business if:
- You need additional expertise beyond your in-house team.
- You want to optimise your marketing budget.
- You seek fresh perspectives on marketing activities.
- You don't want to commit to long-term contracts or hiring new staff.
- You are planning for growth and need a strategic partner.
Who I've worked with









Looking for some inspiration?
Marketing Insights
Explore our blog and access free resources to kick-start your marketing journey. Whether you need insights, inspiration, or valuable tips, Captivate Consulting is here to support you.