One of the oldest forms of digital marketing that virtually everyone still uses. It's a great tool to use to target specific subscriber interests and offer personal approaches.
You can access top-performing email platforms for less than $50 a month and most platforms offer free plans until you reach a certain level of subscribers.
So how do you decide which email marketing platform will work for your business? There are so many to choose from, so ask yourself the following questions:
- What are the send limits and does their pricing work for your business now and in the future? It's important to think about scale, as your subscriber list grows, you want the platform that will provide you with the best long-term pricing.
- How easy can you transfer customer data from your existing platform to the new one? This can be quite a hassle, and rubbish in means rubbish out.
- Does the platform integrate with other platforms such as e-commerce? Can you use your email list for retargeting ads? Do you need the platform to work with your existing CRM, ERP, Sales platform, Accounting Software and other platforms you use?
- How easy is it to design an email and does the platform provide templates and options that fit your business? Do you have control over customising templates and adding your branding?
- Do you need an expert to design and code to build emails or is it easy drag and drop functionality? This can be costly ongoing, so ideally you want something that is easy and intuitive to use.
- Does the platform offer automation features?
Most platforms offer free trials, but here are top-rated email platforms to check out:
ActiveCampaign provides access to 500+ pre-built automation that combines email marketing, marketing automation and CRM for segmentation and personalisation across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.
Pricing starts at just $9/month for 500 contacts (paid yearly).
2. Mailchimp
Starts with a free plan for 500 contacts and 2,500 monthly email sends.
A straightforward email marketing tool that enables you to send personalised emails. Beautiful templates, drag-and-drop builder, and engagement-based segmentation enable you to deliver targeted content to large lists of subscribers without any technical skills.
Pricing starts at $9/month for 500 contacts and 2,500 monthly email sends.
You can create beautiful emails quick and easy using the pre-designed templates, layouts, and drag-and-drop editor. No need to do importing and exporting of data from your CRM as the sync function in Zoho Campaigns will do this for you. You can also embed ready-made sign-up forms on your website to automatically bring in subscribers to a mailing list.
Starts with a free plan for 2,000 contacts and 6,000 monthly email sends.
Hundreds of branded templates for emails and social media. Build your list fast with landing pages, social media lead ads, and more.
Pricing starts at $15/month.
6. Moosend
Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one whilst maintaining an award-winning all-in-one user interface.
Pricing starts at $9/month for 500 contacts and unlimited emails
All your marketing tools and data are on one easy-to-use, robust platform. Keep data at the centre of everything you do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, you can achieve unparalleled alignment with sales.
HubSpot’s free tools are 100% free. You can add 1,000,000 contacts, and unlimited free users, and your free access has no time limit.
When you have limited resources, you do not want to waste time and money and when it comes to marketing, you should not ignore a tool as valuable as email marketing.
Email marketing is much more than just messages in inboxes.
Read some fascinating email marketing statistics in my last blog that go to show just how valuable email marketing is.
