Marketing Insights

Blog Author
Juanita Potgieter

Juanita Potgieter

AI and Growth: Navigating the New Landscape

Why has growth become such a challenge? What shifts have occurred in the customer journey, and how do we chart a path...

SEO: Analysing and Reporting

Reporting acts as a storyline for your website's performance, guiding your next moves based on your objectives. Before...

SEO: Structured Data

Structured data is like Google's secret weapon for understanding your web pages and the purpose of your website. It's...

SEO: What are Rich Results

In recent years, the search game has seen quite the shake-up, thanks to the rise of rich results - or as some may call...

Link Building for SEO

Google is all about that backlink love! Creating top-notch content is great and all, but without those backlinks, you...

How to do Keyword research

Keyword research is like a puzzle with no one-size-fits-all solution. These steps lay out a specific method for diving...

Keyword Research for SEO

Finding the perfect keywords is like finding the hidden treasure of SEO success. Dive deep into your audience's...

Technical SEO Basics

Let's dive into the world of technical SEO! Improving the nitty-gritty technical aspects of your website is absolutely...

SEO Basics: Writing Link Text, Internal Linking and URL Structure

Crafting Killer Link Text When it comes to your webpage, killer link text is crucial for boosting your SEO performance....

Writing and Editing Meta Descriptions

Learn how to craft compelling meta descriptions that increase clickthrough rates and attract more organic traffic.