Marketing Insights
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Small to Medium Businesses
- Juanita Potgieter
- 22 April 2022
Why multi-touch integrated marketing is critical to your success
If you want to create real lasting impact touchpoints, then it is time to consider a multi-touch integrated marketing strategy.

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- Juanita Potgieter
- September 19, 2024
Why has growth become such a challenge? What shifts have occurred in the customer journey, and how do we chart a path...
- Juanita Potgieter
- May 20, 2024
Reporting acts as a storyline for your website's performance, guiding your next moves based on your objectives. Before...
- Juanita Potgieter
- May 20, 2024
Structured data is like Google's secret weapon for understanding your web pages and the purpose of your website. It's...
- Juanita Potgieter
- May 19, 2024
In recent years, the search game has seen quite the shake-up, thanks to the rise of rich results - or as some may call...
- Juanita Potgieter
- May 19, 2024
Google is all about that backlink love! Creating top-notch content is great and all, but without those backlinks, you...
- Juanita Potgieter
- May 19, 2024
Keyword research is like a puzzle with no one-size-fits-all solution. These steps lay out a specific method for diving...
- Juanita Potgieter
- May 19, 2024
Finding the perfect keywords is like finding the hidden treasure of SEO success. Dive deep into your audience's...
- Juanita Potgieter
- May 17, 2024
Let's dive into the world of technical SEO! Improving the nitty-gritty technical aspects of your website is absolutely...
- Juanita Potgieter
- May 17, 2024
Crafting Killer Link Text When it comes to your webpage, killer link text is crucial for boosting your SEO performance....
- Juanita Potgieter
- May 16, 2024
Learn how to craft compelling meta descriptions that increase clickthrough rates and attract more organic traffic.
- Juanita Potgieter
- May 16, 2024
Learn the essential steps to ensure that Google indexes your webpages effectively.
- Juanita Potgieter
- May 16, 2024
Discover the essential tactics to supercharge your content for improved search engine rankings and a boost in organic...
- Juanita Potgieter
- May 16, 2024
Discover the key factors in measuring your website's SEO authority and how to analyse your backlink profile.
- Juanita Potgieter
- May 15, 2024
Developing a killer SEO strategy is essential for boosting your online presence and drawing in a flood of organic...
- Juanita Potgieter
- May 15, 2024
Understanding the key factors that influence search engine rankings is essential for effective SEO strategy.
- Juanita Potgieter
- May 15, 2024
SEO plays a crucial role in the success of any website or online business. Understanding why SEO is important can help...
- Juanita Potgieter
- January 8, 2024
Discover how Rand Rescue experienced accelerated growth with the help of Captivate Consulting and HubSpot.
- Juanita Potgieter
- January 8, 2024
Discover the key marketing acronyms that every marketer should be familiar with to enhance their marketing strategies...
- Juanita Potgieter
- August 4, 2023
There are heaps of complex terms and acronyms in marketing. This can sometimes be a bit overwhelming for newbies and...
- Juanita Potgieter
- August 4, 2023
In today's landscape, you can reach customers in more ways than ever before. The never-ending list of platforms...
- Juanita Potgieter
- August 4, 2023
In this blog, I will go through tips and tricks for hosting a webinar, how to structure your webinar, create your...
- Juanita Potgieter
- August 4, 2023
A lead magnet is a marketing term for a free item or service that is given away to obtain contact details by marketers...
Digital Marketing,
Marketing,
Buyer Journey,
Strategy,
Advertising,
LinkedIn,
Email Marketing,
Governance,
Marketing Leadership
- Juanita Potgieter
- August 4, 2023
In a changing market where buyers are in control and relying on authentic ethical marketing to make buying decisions,...
- Juanita Potgieter
- August 4, 2023
In this blog I will share some key practiceEnrols for email marketing, subject line tips, using strong Call-to-Actions...
- Juanita Potgieter
- August 4, 2023
How much does it cost to convert and retain customers through an email marketing strategy? Is it worth it?
- Juanita Potgieter
- August 4, 2023
One of the oldest forms of digital marketing that virtually everyone still uses. It's a great tool to use to target...
- Juanita Potgieter
- August 4, 2023
If you are interested in creating your LinkedIn Company page and want to learn more about growing your organic presence...
- Juanita Potgieter
- August 4, 2023
If you read my previous blog, " Why you need a LinkedIn Company Page " or just want to learn more about LinkedIn...
- Juanita Potgieter
- August 4, 2023
If you want to create real lasting impact touchpoints, then it is time to consider a multi-touch integrated marketing...
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