If you are interested in creating your LinkedIn Company page and want to learn more about growing your organic presence on LinkedIn, then this blog is for you.
With a LinkedIn Company page, your company will be more searchable, not just on LinkedIn, but also on Google. It will make it easy for prospects to see who you are and what you do before visiting your website. It will also help you build your brand and attract the right people in a competitive job market.
Posting content on your LinkedIn Company page will assist in establishing yourself as a thought leader, thus building credibility and ensuring that your company stays top of mind when prospects are ready to engage and purchase.
Research shared in the 2020 Thought Leadership Impact Study from LinkedIn and Edelman makes a strong case:
- 48% of decision-makers spend an hour or more per week engaging with thought leadership
- 89% of decision-makers rate thought leadership as effective at enhancing their perceptions of an organisation
- 49% of decision-makers rate thought leadership as effective at influencing their purchase decisions
- 26% of producers of thought leadership can tie their thought leadership efforts to sales and business win
Thought Leadership Builds Credibility
How to create your LinkedIn Company Page
1. Once you are logged into your personal LinkedIn account click “work” in the top right corner
2. Click create a company page
3. Once the page is created you can Add admins to allow other people to manage and post on the page
Setting up your LinkedIn Company Page
1. Add your logo as your profile picture 300x300px2. Add a banner image 1128x191 (custom graphics work best for this)
3. Ensure to add a tagline
4. Make sure your business address, URL, and contact information are up to date
5. Write a company overview and include your mission statement
Now that you have a LinkedIn Company page, what content should you post?
Your main goal should be to educate your audience on who you are, what you do, and how you can help. You need to highlight your value proposition through your content.Content can include blog posts or whitepapers, company updates, case studies or testimonials. Holiday posts and “national celebration days” are great ways to engage with your audience. Remember to personalise and create a good content mix, this will help increase engagement.
Some tips for your posts:
- People typically respond better to images of other people. Try to use images with people whenever possible.
- Use a mix of images, graphics and videos, but ensure that your branding is consistent with your brand guidelines (same filter, colour, fonts etc.)
- Use emojis 😂 They capture attention and represent you as friendly and approachable, but don't overdo it! Two emojis will be enough, it is LinkedIn, not Facebook.
- Share posts from your network and employees. Encourage your team to like, comment on, and share company posts to expand your reach.
- Use #hashtags. Hashtags are a great way to expand your reach beyond your followers. Use them sparingly, if you use too many it will make your post look like spam. LinkedIn recommends using only three hashtags, so their algorithm favours posts without a ton of them. Use two broad hashtags, one high search volume and one low search volume for optimal reach.
So when is the best time and day to post on LinkedIn?
When it comes to your posting schedule, consistency is key. Try to post at least twice a month, however, once a week is ideal. Focus on Quality, not Quantity.- Tuesdays, Wednesdays or Thursdays get the most engagement.
- The best times to post are in the morning or at lunchtime, but keep in mind that is based on a global audience.
It's best to monitor your audience and see when the most engagement takes place and test, test, test and keep testing.
